15 Nov 08 How Can You Use RSS Feeds For Marketing Purposes?
Using RSS feeds for your blog benefits you in a number of ways. It allows you to syndicate your content, collect visitors’ information, and keep in touch with prospects and customers. However, there are a number of ways you can use RSS feeds for marketing purposes as well.
You’ll want to break the feeds down into two separate categories. You can either use feeds through your own channels or through external channels. There really is not one particular method that is going to be more effective than the other. And there certainly is nothing wrong with trying out both channels.
To start with, let’s go over some of your own channels that you can use. You can and should create an RSS presentation page that you can promote. Within this page, you’ll want to highlight a number of different things associated with RSS. Everything from what RSS is, to how the visitor will benefit from it, and why they should subscribe to it. All of this should be explained on the page.
After you have created a presentation page, you’ll then want to promote it. You can promote it below articles you write, in forums, in e-mail messages, and on the most prominent places on your site. The only way people are going to know about your page is if you point them toward it.
Another tip, from online marketing specialist Jared Lansky, is “When you write the content on your presentation page, make sure it’s informative and worth people’s time. There is no point writing a page saying ‘please join my RSS feed.’ You have to go into details as quickly and concisely as possible about how they will benefit from joining your feed.”
As for external channels, there are two main things you can do to use RSS feeds for marketing. First, you want to submit your feeds to the most appropriate search engines and directories as possible. This way your feed will get dispersed throughout the internet for people to see. Take the time to research and find out which search engines and directories will be the best.
The other external method you can do is Ping the RSS aggregation sites. Each time you go to update your online content, this will let people know that new content is available to be indexed. There are free services you can find on the internet to assist with this.
RSS feeds are great for marketing purposes when it comes to your blog. It allows you to generate targeted traffic to keep your blog interesting. The more people you have visiting and offering their input on a topic, the more enticing your blog will be in the long run. “jared lansky”
Tags: jared lansky, online advertising
08 Nov 08 How To Find Your Target Audience By Advertising Via Craig’s List. Part 2
Continued…
Jared Lansky recommends focusing your advertising on your target market. “It’s worth your time to reach a smaller audience with a keen interest in your products, rather than reach a large audience with no interest.”
Advertising via Craig’s List gives you the opportunity to promote specifically to your target market. In order to reach your target audience on Craig’s List, it’s necessary to place your advertisements in the most appropriate places. Luckily, the site helps you out by providing a specific section devoted to businesses placing their advertisements. This section is then further broken down into a number of different categories to choose from.
This set up allows you to place your ad in the exact category that suits your business. If you have an ad for an automotive website and someone is searching for a car or something related to this industry, they can quickly find your ad.
In sum, if you’re aiming to get the most out of your advertising, advertising via Craig’s List is the way to go. You will be able to market to a large audience and also focus your ads to a target group. This will make it much easier to convert your visitors into customers.
Tags: jared lansky, online advertising
04 Nov 08 How To Find Your Target Audience By Advertising Via Craig’s List. Part one of two.
Advertising has a powerful effect on how successful your business is. It’s not just a question of advertising consistently, but you want to target the right crowd as well. This will make it far easier to ensure any visitors will soon become customers.
According to Jared Lansky, online marketing specialist, “Craig’s List provides an excellent model of effective advertising space.”
Lansky asserts that advertising on Craig’s list is worthwhile for any imaginable business that is offering products or services. When posting advertisements for products or services on the site, you have the ability to reach a large audience of potential customers. A site like Craig’s List receives approximately 4 million visitors each month.
Obviously not all of these visitors are going to become customers of yours or will even respond to your ad. But there is a strong likelihood that some of these visitors will take a look at your advertisements. Even if one percent of the visitors that go to Craig’s List take a look at your site, this still equates to an astounding 40 thousand visitors.
The longer you are advertising on the internet, you will soon realize there is no such thing as bad traffic. However, it is vital to understand there is such a thing as wasted traffic. Wasted traffic occurs when visitors frequent your site with no intentions of buying anything on your site. They are just passing by and have no impact on your site.
To be continued…
