08 Nov 08 How To Find Your Target Audience By Advertising Via Craig’s List. Part 2
Continued…
Jared Lansky recommends focusing your advertising on your target market. “It’s worth your time to reach a smaller audience with a keen interest in your products, rather than reach a large audience with no interest.”
Advertising via Craig’s List gives you the opportunity to promote specifically to your target market. In order to reach your target audience on Craig’s List, it’s necessary to place your advertisements in the most appropriate places. Luckily, the site helps you out by providing a specific section devoted to businesses placing their advertisements. This section is then further broken down into a number of different categories to choose from.
This set up allows you to place your ad in the exact category that suits your business. If you have an ad for an automotive website and someone is searching for a car or something related to this industry, they can quickly find your ad.
In sum, if you’re aiming to get the most out of your advertising, advertising via Craig’s List is the way to go. You will be able to market to a large audience and also focus your ads to a target group. This will make it much easier to convert your visitors into customers.
Tags: jared lansky, online advertising
