15 Nov 08 How Can You Use RSS Feeds For Marketing Purposes?
Using RSS feeds for your blog benefits you in a number of ways. It allows you to syndicate your content, collect visitors’ information, and keep in touch with prospects and customers. However, there are a number of ways you can use RSS feeds for marketing purposes as well.
You’ll want to break the feeds down into two separate categories. You can either use feeds through your own channels or through external channels. There really is not one particular method that is going to be more effective than the other. And there certainly is nothing wrong with trying out both channels.
To start with, let’s go over some of your own channels that you can use. You can and should create an RSS presentation page that you can promote. Within this page, you’ll want to highlight a number of different things associated with RSS. Everything from what RSS is, to how the visitor will benefit from it, and why they should subscribe to it. All of this should be explained on the page.
After you have created a presentation page, you’ll then want to promote it. You can promote it below articles you write, in forums, in e-mail messages, and on the most prominent places on your site. The only way people are going to know about your page is if you point them toward it.
Another tip, from online marketing specialist Jared Lansky, is “When you write the content on your presentation page, make sure it’s informative and worth people’s time. There is no point writing a page saying ‘please join my RSS feed.’ You have to go into details as quickly and concisely as possible about how they will benefit from joining your feed.”
As for external channels, there are two main things you can do to use RSS feeds for marketing. First, you want to submit your feeds to the most appropriate search engines and directories as possible. This way your feed will get dispersed throughout the internet for people to see. Take the time to research and find out which search engines and directories will be the best.
The other external method you can do is Ping the RSS aggregation sites. Each time you go to update your online content, this will let people know that new content is available to be indexed. There are free services you can find on the internet to assist with this.
RSS feeds are great for marketing purposes when it comes to your blog. It allows you to generate targeted traffic to keep your blog interesting. The more people you have visiting and offering their input on a topic, the more enticing your blog will be in the long run. “jared lansky”
Tags: jared lansky, online advertising
